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Eric Haseltine has applied discoveries about the human brain to his work in fields as diverse as aerospace, entertainment, and national defense. And all too often he has come up against short-term thinking that focuses on putting out fires instead of long-term thinking that can create explosive opportunities and open up new markets. Our brains have let the tyranny of the urgent stifle the pursuit of the important for too long, Haseltine says. ...

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A neuroscientist---and corporate executive---reveals that the key to making a thriving business is contained in the physiology of the brain and shows how to transform puny firecrackers into big sticks of dynamite.